Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
During the global pandemic, I had the opportunity to experiment with different materials and objects, which lead to creating my own brand SOLÉ. Where every product is designed, produced, and promoted by myself.
Mission
SOLÉ is based on making every piece unique. Enforcing the idea of making handcrafted jewelry by using original and organic materials, giving a result of a one-of-a-kind product.
Founded in 2021
Concept
SOLÉ is the unburned fluidity of grace and elegance. From sunbathing in the sun of the tropical lands to looking at the cold ocean. It’s the handcrafted elegance, admired and used for any occasion, always aesthete and distinguish from others.
Refined with a touch of eccentricity
Values
Handmade
All our jewellery pieces are meticulously handcrafted by skilled local artisans.
Made to Order
Items are only produced once they have been sold to the customer thus drastically amount of waste generated from unsold products.
Local Suppliers
We work with local Peruvian suppliers that prioritize on supplying organic pearls.
Timelessness
We focus on making every piece unique and timeless. Versatile jewellery that will last for years.
We used Instagram to market Solé, and attract our target consumers.
Product List
Our Top 3 Best Sellers
Creative Direction
