Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
L'AMOUR EN ROSE
Garment Construction
For my pattern-making class at SCAD I was tasked to create a two piece look, and I designed, patterned, and constructed a pair of pants and blouse inspired by a calm and romantic concept named "L'amour en Rose". Material-wise I used a cold and pastel color palette to transmit a sense of elegance and contemporary design.
2021
MOOD BOARD
FASHION SKETCH
OFF THE
SHOULDER BLOUSE
TECHNICAL FLATS
FABRIC DETAILS
DETAILS
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SNAPS
COLLAR
BABY HEM
CUFF
BIAS TAPE JOINING THE COLLAR TO THE SHIRT
FRENCH SEAMS ON THE SIDES
PATTERNS
WIDE LEG PANT
TECHNICAL FLATS
FABRIC DETAILS
DETAILS
J-FLY
HEM
BELT LOOPS
SIDE
BACK
POCKETS
PATTERNS
PHOTOSHOOT
