Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
MÉLANGE
Salvamento
"Salvamento" a photo shoot for Mélange Magazine. Featuring upcycled and vintage leather garments surrounded by nature in a organic enviorment.
Editorial Magazine
For my Fashion Trends and Forecasting class at SCAD, I collaborated with 3 other fashion marketing students, in order to produce 8 photo-shoots and 3 interviews highlighting the work of fashion, accessory, textile design students. We created Melange, an editorial magazine were we cover diverse topics, such as sustainability, beauty, and Latin American art,
2021
Role: Creative Direction, Styling, Journalism, Production.
Collaboration with: Tav Ohayon, Sofia Castro and Natalie Capozelli.
02
Natasha Naylor:
“I’m not a neat person”
Shoot for Mélange Magazine, featuring the work of Natasha Naylor, a motion media SCAD student. She used projected diverse images and collages to produce a one of kind photshoot.
Solé SS21
This photoshoot was produced and directed by myself. It featured selected pieces from my jewelry brand SOLÉ, and it was set on the beach, to give the sense of a tranquil environment, that transmitted an essence of natural and organic elegance.
Motley Frizz
"Motley Frizz" was a shoot for Mélange Magazine; it featured diverse hair types and embraced the uniqueness in every one of them.
Terminally Superficial
Shoot for Mélange Magazine, featuring the work of Caroline McCoy, a Fashion Design Student, and her senior collection.
Comedic Connections
"Comedic Connections" was a shoot for Mélange Magazine; it featured diverse handbags created by Gianluca Ambrosini, a Latin American accessory designer student at SCAD.
