Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
JACQUEMUS RENAÎTRE
Upcycled Product
By touching on important aspects of sustainability we decided to create an uncycled product for Jacquemus, in order to implement further sustainable practices into the brand’s values. We were able to create a 2-piece set inspired by the brand aesthetic and design, by repurposing thrifted blazers and reconstructing them into an elegant and classic set.
2021
COLOR PALETTE
The Brand's Business
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Independent fashion label based in Paris, France
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Founded in 2009 by Simon Porte Jacquemus.
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Revenue of over 20M Euros.
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Product range is split fairly even between accessories and apparel.
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Renowned for visually exciting runways and campaigns, that appeal to trendy consumers aesthetics and humor.
Stance on Sustainability
Even though sustainability isn’t top of the agenda at Jacquemus, it does strive for better production practices and incorporates some eco-conscious techniques.
Natural Fibers
The extensive use of natural and semi-natural materials like cotton, linen, and viscose, allows for the brands' production to use less chemicals and contaminating plastics. His intentional use of fewer fabrics also allows for less waste production
Slower Calendar
In 2019 the brand decided to slow down their cycle by merging womenswear and menswear into one show, and just doing 2 shows a year. It was one of the first labels of it's position to make this bold decision, allowing for a slower production pace and less waste and costs from constant runways.
Recycling
In recent years there have been key moments where recycling and repurposing have helped the brand create products consciously. Like the puffer jackets with recycled filling, or the use of deadstock fabrics for packaging in a pop-up store.
Proposed Product
The Blazer Set
Comparable Competitor Products
Instructions
Deconstruct
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Begin with 2 blazers from past unsold collections and seam reap apart at armholes & side seams.
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Cut straight across the bust line, front & back.
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You’re left with 3 main section: Sleeves (X4), Back Panel (X2), Side Front Panels (X4).
TOP
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Cut sleeves staight across the armhole seams sleeves to level curved edge.
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Sew at armhole seam inside out to create a tube-like shape.
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Sew thin straps from excess fabric and attatch at front wrist with at button side.
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Close front wrist inside-out for clean finished front, with straps in.
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Close back wrist with overstitch.
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Close at front with diamond shaped overstitch.
SKIRT
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With from panels, set opening at princess line and trace A-line skirt pattern with extra darts. Cut shape, mark sew darts.
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At back panel trace pattern, cut shape, mark and sew darts.
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Sew side seams, and hem.
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With recycled lining,re-attatch lining by hand.
Cost Sheet
