Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Summary: When tasked with creating a brand extension we decided to expand the popular Italian luxury label, Off-White, by adding a beauty line. We created a diverse range of makeup products a Pop Up Store and a Marketing Strategy.
Fall 2019
Le Coup de Soleil - JACQUEMUS Mock Ad
Le Coup de Soleil - JACQUEMUS Mock Ad
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
In order to make a campaign correlative to the brand’s identity, it was essential to understand what inspires Jacquemus. The starting point of the concept was David Hockney’s “Portrait of two figures” and Christo’s “Valley Curtain”.
"Le Coup de Soleil" explores a combination of natural rhythmic flow and tension. The water represents an appreciation for the natural world. By bringing a bright colorful fabric into play, a new perspective is brought to a familiar landscape Christo style. Demi Journee features double portraits, which evoke nature, vibrancy, and sunshine to the viewers.
PLEUROTUS DJAMOR
Inspiration & Collection Line - Up
Inspired by Pleurotus djamor a pink oyster mushroom, I decided to create a collection that resembles the organic shapes of this element, by incorporating silhouettes and lines of the mushroom. For the color palette, I contrasted pink and bright colors with pastel tones in order to give the pieces a playful and natural.
2021
MOOD BOARD
COLOR PALETTE
COLOR PALETTE
Fiery Red
18-1664 TCX
Fiery Red
18-1664 TCX
Prism Pink
14-2311 TCX
Barely Pink
12-2906 TCX
Lemonade
12-0721 TCX
Nantucket Breese
14-4005 TCX
FABRICS
Eclon Jersey
Silk Shantung
Metallic Pink Powder Scrim Lame
Cotton
Pima Cotton
Cotton
COSTUMER PROFILE
NAME: Magda
AGE: 26
LOCATION: Soho, New York
EDUCATION: Bachelor Degree in Fashion Marketing and Merchandising
OCCUPATION: Product Developer at Net-a-Porter
INCOME: $250,000
MARITAL STATUS: Single
PERSONALITY TRAITS: Social, Energetic, Trendsetter, Outgoing, Spontaneous and Visually-driven
LEISURE ACTIVITIES: Gardening her colorful flowers, dancing, shopping, and going out with friends on the weekends
VACATION/TRAVEL: Tulum, Mykonos, and Paris
STYLE: Artsy and Modern
FAVORITE DESIGNERS: Collina Strada, Jacquemus and Marques’Almeida
FAVORITE STORES: Marc Jacobs, Miu Miu, and Rodarte
BIO: Since a little girl, she has been passionate about fashion. She express her energetic self via clothes, and shes never afraid of wearing whatever she wants. She likes to spend her summers sunbathing and drinking mimosas. During weekends she likes to spend time with her friends and do fashion photoshoots to post in her Instagram account, as many people follow her because of her fashion content.
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